30,000 square feet in NYC

A true creative sanctuary, Dolby Soho was designed to be an innovative, sensory environment that would deliver a series of fresh, immersive audiovisual experiences to the public and creative community. It was inspiring to bring consumers together to touch and feel the Dolby brand and see their reaction.

Partners
Amazon, Apple, Netflix, Paramount, Warner Bros, Disney, Wu-Tang Clan, Universal Music Group, Michael Kors, and The Film Academy.

Year
December 2018 - June 2020

Role

Creative, Content Programming, Activation Design and Development

“what an amazing and unexpected experience.”

Dolby Soho is an experiential space where science meets art, and technology meets imagination— where people come together to celebrate creativity and experience the spectacular.

From immersive installations to entertainment experiences and exclusive events, visitors feel creativity come to life all around them at Dolby Soho.

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Dolby Atmos Music Campaign

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Cinema Trailer - Dolby Universe